World Adventure Travel Vacations: Adventure Travel Company

A bus company based in Cardiff, Wales, has been forced to pull ads on its buses featuring topless models holding signs reading "Ride me all day for £3" after it was accused of cantikism. The ads, promoting New Adventure Travel's new cross-city service in (Photo: Screengrab from Twitter) A bus company in the United Kingdom apologized Monday for an advertising campaign that went awry. New Adventure Travel Ltd, or N.A.T. Group, put ads on their buses featuring images of young men and women along with the This bus ad for Cardiff-based New Adventure Travel lasted 3 hours before it was pulled. Dear @NAT_Group, I find your new promotion in Cardiff hugely uncomfortable, not to mention objectifying pic.twitter.com/OPipr7Ovea A British bus company has sparked controversy with an advertising campaign featuring topless women and bare-chested men covered up by signs that say: “Ride me all day for £3.” New Adventure Travel’s provocative promo, which debuted on its vehicles ABOUT OVERSEAS ADVENTURE TRAVELEstablished in 1978, Overseas Adventure Travel is part of Boston-based Grand Circle Corporation's family of travel companies, which also include Grand Circle Cruise Line and Grand Circle Travel. OAT offers Americans aged 50 Tags: Advertising, bad advertisement, bad advertising, bad commercials, Cardiff, New Adventure Travel, public transportation actual things having to do with riding the bus…the Cardiff-based company opted to use the tried and true method of just .

The company was going for “tongue-in-cheek” but ended up Customer Marianne Rhiannon said that New Adventure Travel “clearly have a shocking attitude towards half the population”. She added: “This is an absolutely disgraceful advert promoting At G Adventures, a travel company, employees can go on one of the company’s tours free of charge, giving them a deeper understanding of the product. To hear employees describe their trips, these sound like dream vacations. Aislyn Greene, an associate New Adventure Travel (NAT), a Welsh bus company, thought that the best way to make public transit more appealing to a younger demographic would be to roll out a series of ads featuring a photo of a topless woman holding up a sign with an offensive slogan. CARDIFF, Wales, May 11 (UPI) --A Welsh bus company said it is pulling ads featuring scantily-clad models holding signs reading, "ride me all day for £3," after a wave of social media criticism. New Adventure Travel, based on Cardiff, said the ads .